Choosing Your Perfume: The Complete Scent Guide
Most of us choose a perfume in under five minutes. The result: bottles abandoned at the back of the bathroom cabinet. This guide gives you the tools to finally get it right.

You know Chanel N°5. But do you know Byredo? Diptyque? Le Labo? If those names mean nothing to you, you're missing an entire world. Here's where to start.
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Most of us choose a perfume in under five minutes. The result: bottles abandoned at the back of the bathroom cabinet. This guide gives you the tools to finally get it right.
Perfume is the only beauty accessory that's invisible — and yet, it's the one people remember most. At Mademoiselle Bulle, Kristina guides you through the olfactory world without the snobbery of Parisian perfume houses. Fragrance families, scent pyramids, affordable dupes, niche versus designer: we break it all down, bottle by bottle.
The market speaks volumes: according to the CTPA, fragrance is the largest category in the UK prestige beauty market, worth over £1.8 billion annually. So you're hardly alone in being tempted at the perfume counter. But between a Baccarat Rouge 540 and a £12 body mist that genuinely performs, there's a world of difference — and that's exactly the world we explore here.
Whether you're searching for your signature scent, a gift that won't end up in the back of a drawer, or simply wondering why your perfume fades by lunchtime — welcome. We talk projection, sillage, layering, and we test properly (yes, on skin, not on a card strip in Boots).
Sources: CTPA, Fragrantica, The Perfume Society UK
You know Chanel N°5. But do you know Byredo? Diptyque? Le Labo? If those names mean nothing to you, you're missing an entire world. Here's where to start.
Read more →
Most of us choose a perfume in under five minutes. The result: bottles abandoned at the back of the bathroom cabinet. This guide gives you the tools to finally get it right.
Read more →