Shein, Zara, H&M, Temu: fast fashion is everywhere, and it's not going anywhere. Rather than moralising, Mademoiselle Bulle helps you understand the system — its mechanics, its impacts, and the alternatives that actually exist. Because telling someone "just buy less" without explaining why or how doesn't help anyone.
The figures are staggering: according to WRAP, the UK sends 350,000 tonnes of clothing to landfill every year, making it one of Europe's worst offenders. The average British woman's wardrobe contains 57 items she's never worn. Fast fashion isn't just an environmental issue — it's a consumption pattern worth understanding.
Kristina isn't perfect (she's got a Vinted account AND a Zara basket on standby). But here, you'll find honest comparisons, tested alternatives, and the tools to consume fashion consciously — not guiltily.
Sources: WRAP (Valuing Our Clothes), Fashion Revolution, House of Commons Environmental Audit Committee